Apple is now significantly expanding its own advertising business as advertisers complain that Apple’s privacy features are hurting competitors’ revenues while boosting their own.
Apple was recently reported to cut hiring entirely or hire more selectively, laying off all temporary workers.
The website of Apple Inc states that the company is hiring about 216 new employees, nearly doubling its advertising workforce.
Most jobs are in the US, but there are about 27 jobs in Europe. Then there are 12 in China, 12 in India,4 in Japan, and 2 in Singapore.
Roles include managers, product designers, sales specialists, and data engineers.
Apple reportedly declined to comment but disputes the number of 216 rolls. Various ads describe how people are being hired for projects aimed at “redefining advertising in a privacy-centric world.”
David Steinberg, CEO of marketing technology firm Zeta Global, told the Financial Times that Apple is both “brilliant” and “Machiavellian” in its approach to advertising and its competitors in advertising sales. “They could grow their advertising dramatically,” he said. Tim Cook once said that Apple used advertising to get more money from users.
“The truth is that if we monetize our customers if our customers are our product, we can make a lot of money.” I decided not to. ” With unwanted ads and ads created by marketing companies that track user profiles, The company’s data protection feature, App Tracking Transparency (ATT) was introduced in iOS 14 and later.
Apple’s iOS has been a boon to advertisers, but privacy issues have probably been Apple’s fault.
ATT was so effective, especially because of this, that Facebook ultimately reported a $10 billion drop in projected revenue from him.
Recently, it was reported that Apple is working to serve more ads in its apps, especially in Apple Maps.
Apart from this, Apple’s advertising business was recently predicted to reach $6 billion by 2025. According to the Financial Times, that’s a small amount compared to his $209 billion for Google’s advertising business, but up from estimated hundreds of millions in the late 2010s.