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Dairy Industry in India on the rise

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aras Dairy has a long history of promoting healthy food. "The company's goal is not only to produce delicious dairy products but also to promote healthy lifestyles and families," said Sandeep Singla, VP of the food division at VRS foods Ltd. We are a manufacturer, exporter & supplier of quality food products like butter, ghee, cheese, cream cheese, curd (yogurt), and paneer.

The company Paras has been in the business for more than 40 years. We started with a vision to offer our customers the best quality milk and dairy products at affordable prices. Today, we are proud to say that we have achieved this mission.

We are catering to more than 70 countries worldwide. Our customers highly appreciate our products due to their superior quality and purity standards.

Our mission is to be a global leader in providing quality dairy milk products; we have developed an extensive distribution network to serve our customers better.

Our company has made significant investments in production capacity and infrastructure. Our state-of-the-art manufacturing facilities ensure that we produce high-quality products at competitive prices. We have an extensive distribution network across India that guarantees timely delivery of our products to our customers.

In the dairy industry, ghee is a type of clarified butter that originated in India and is common in Indian, Middle Eastern, and South Asian cuisine. Ghee consists of butterfat with its water content evaporated and separated.

Paras Dairy has the largest integrated dairy business in India, with over 60% market share across most categories, including fresh pasteurized milk, ice cream, butter & ghee.

Ghee is known for its high smoke point, flavor, and aroma. The word ghee derives from the Sanskrit word “Ghrita,” which means “to pour,” as ghee is poured from one container to another during its manufacture.

It is commonly prepared from cow’s milk (buffalo milk or sheep milk) or water buffalo milk but also can be made from other kinds of milk like goat’s milk or yak’s milk.

How did VRS Food Ltd come into existence?


PARAS Foods Pvt Ltd was founded by Ch. Ved Ram & Sons on November 1st, 2008, as a joint venture between Paras Dairy Farm Ltd., India, and Vijay Agro Products Ltd India, with a view to market its products under the PARAS brand name across India and abroad. 

Paras food is a leading manufacturer of food products. We operate in Pan India through our manufacturing facilities at 7 locations across India. We have been supplying our products to some of the most prominent players in the Food Industry, including Nestle, PepsiCo, Danone, Unilever, and other significant players.

With this vision in mind, we have been able to create strong partnerships with leading FMCG companies like ITC Limited (through its subsidiary)

The company Paras has been in the business for more than 40 years. We started with a vision to offer our customers the best quality milk and dairy products at affordable prices. Today, we are proud to say that we have achieved this mission.

Our commitment to quality has enabled us to be one of the leading dairy brands in Delhi NCR. Our brand name PARAS is synonymous with high quality and reliability.

The first unit was in 1987 under the company’s name VRS Foods Limited. These installations enable us to feed our customer requirements by dealing with over 2 liters of milk per day in Delhi Metro.

 

Milestones to achieve

With a daily milk procurement of 15.96 lakh liter per day, the consolidated turnover of the Paras brand of products exceeded Rs 500 cr in 2021-20. Last year, the milk cooperative became one of the top 10 Indian dairy brands in Delhi-NCR.

The cooperative is also credited with innovating the concept of value-added dairy products like butter oil (ghee). Its success story inspired other cooperatives across India to follow suit.

 Paras food, the leading manufacturer of milk products in India, has invested Rs 300 crore in setting up a dairy park in Uttar Pradesh and India.

The new plant will also help Paras expand its footprint in Maharashtra and other parts of India.

The company plans to expand across India and be the leader in ghee and dairy milk products.

According to industry experts, India has an increasing demand for dairy products due to the growing population and rising disposable income among consumers. The government emphasizes improving farmers’ income through various schemes to further boost demand for dairy products.

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