When food companies like PepsiCo look for more ways to get products into the hands of consumers, they often try to build on what already exists.
PepsiCo’s Gatorade recently announced a shift to boosters that support exercise recovery and a healthy immune system.
Earlier this month, Frito-Lay debuted snack containers of its classic Doritos, Cheetos, and SunChips snacks, perfect for sharing with friends or taking on the go.
Doritos Dips is a logical growth path for a brand and division best known for its delicious snacks. Chips are often dipped in, for example, salsa or cheese. It makes sense that Doritos would try to capitalize on snack taste with a product that complements its fries and keeps consumers in the Frito-Lay family of products.
PepsiCo’s Frito-Lay dipping sauce, which is also behind brands such as Fritos and Cheetos, allows the company to enter categories such as pizza or vegetables where it does not currently compete.
Although PepsiCo will probably never enter these regions, a well-known brand could make it a good choice if the buyer buys other products. In addition, dip can increase awareness of Doritos beyond the snack aisle and make it more likely that a shopper will impulsively throw a snack bag into their cart after seeing the dip.
“As Doritos disrupts the dip course with the launch of DORITOS Dips, our goal is to provide consumers with new and unexpected experiences,” Frito-Lay vice president of brand marketing Leslie Vesper said in a statement.
"We hope DORITOS Dips will help fans think outside the box, just as we think outside the bag of chips with this innovation, whether paired with their favorite foods or other Doritos products."
Frito-Lay has dipped for many other brands, so Doritos Dips should be a natural extension of the brand. Lay's brand has Smooth Ranch and French Onion sauces. Toasties have chunky salsa and salsa con queso. Frito dips include jalapeno cheddar and mild cheddar.
Doritos believes there’s boldness in everyone. We champion those who are true to themselves, who live life fully engaged, and who take bold action by stepping outside of their comfort zone and pushing the limits. Doritos is one of many Frito-Lay North America brands – the $19 billion convenience foods division of PepsiCo, Inc. (NASDAQ: PEP), which is headquartered in Purchase, NY. Follow Doritos on Twitter, Instagram, YouTube, Facebook and TikTok. Learn more about Frito-Lay at the corporate website, http://www.fritolay.com/, and on Twitter http://www.twitter.com/fritolay.
About Frito-Lay North America
Frito-Lay North America is the $19 billion convenience foods division of PepsiCo, Inc. (NASDAQ: PEP), which is headquartered in Purchase, NY. Frito-Lay snacks include Lay’s and Ruffles potato chips, Doritos tortilla chips, Cheetos snacks, Tostitos tortilla chips, branded dips, SunChips multigrain snacks, and Fritos corn chips. The company operates 30+ manufacturing facilities across the U.S. and Canada, has more than 200 distribution centers, and services 315,000 retail customers per week through its direct-store-delivery model. Learn more about Frito-Lay at the corporate website, www.fritolay.com, on Twitter (@fritolay), on Instagram (@fritolay), and on Facebook (Frito-Lay).
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $79 billion in net revenue in 2021, driven by a complementary beverage and convenient foods portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales. Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for the planet and people. For more information, visit www.pepsico.com, and follow on Twitter, Instagram, Facebook, and LinkedIn @PepsiCo.