Editor’s Pick


Interbrand introduces new talent on the rise: Lauren Kelly and Chris Griffiths

Brand consultancy Interbrand has appointed two senior executives, strengthening its team with client wins including Crime Stoppers, The Remarkable Woman, and Nomura Research Institute (NRI). 

Lauren Kelly joins from Landor& Fitch as a senior strategist, and Chris Griffiths joins the agency from Frost as director of design. 

Kelly brings to Interbrand 15 years of experience from Australia and UK offices and clients such as nib, Greenpeace, and Queensland Tourism. He is a regular contributor to Branding Magazine and has written for B&T, AdNews, and Mumbrella. 

Amanda Szylo-Duncan, Head of Strategy at Interbrand, said: “Lauren’s curiosity and drive were clear from the start. With her research foundation and insight-driven strategic assessment, she plays an important role in providing our clients with confidence for critical strategic moves. Her passion for creativity and branding is contagious—we’re delighted to have him join our growing strategy team. 


Kelly says, “I couldn’t be more excited to join the Interbrand team. Not only are they some of the brightest minds in business, they’re also all-around good people. Their work has inspired me from afar, so I’m excited to continue to be a part of it. ”

In turn, Griffiths has helped create and transform some of Australia’s biggest and smallest brands. He has worked on many of ACON’s successful end HIV campaigns, rebranding the University of Wollongong and Camp Quality, and creating new brands for sustainability start-ups such as Go Neutral and Beckon Capital. 

Alex Creamer, Chief Creative Officer at Interbrand, says: “Chris brings a lot of experience to the table in creating a digital experience space-we’re excited to welcome someone of his caliber and he’s a great guy. “

Chris Griffiths, Director of Design at Interbrand, says: “I am amazed by Interbrand’s approach to design, the collaborative energy of the team and the talent of everyone here. I feel lucky to be among such smart people. ” Hire also follows Interbrand’s rebranding of NextSense (formerly the Royal Institute for Deaf and Blind Children), which has been recognized at award shows such as D&AD and the Good Design Awards.

Interbrand’s client list also includes brands such as Coles, Westpac, Genworth, NextSense, The Sydney Fish Market, and The New Sydney Waterfront Company.

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