Mondelēz International today announced that Cadbury Dairy Milk made in Bournville and sold in the UK and Ireland is to be made with packaging containing up to 30% recycled plastic.
Cadbury, the UK’s biggest food brand, will roll out the packaging innovation on more than 28 million sharing bars in 2022.
It is part of a broader global commitment by the business to reduce the use of virgin plastic material in its overall plastic packaging portfolio by 5% by 2025, assuming constant portfolio mix.
Mondelēz International is already using 75% recycled plastic (RPET) content in its Dairylea Lunchables and Snackers packaging in the UK and will also begin using recycled plastic in its Philadelphia tubs and lids from next year.
It is investing over £21 million a year across the globe in technology, resources and recycling infrastructure and anticipates an acceleration in this investment over time. By 2025 it will aim to have invested over £215m in helping to create a more sustainable future for plastics.
“This next step in our journey to reduce our use of virgin plastic in our iconic Cadbury range is a really important one, which I am very proud of,” said Louise Stigant, UK Managing Director, Mondelēz International.
“We are committed to reducing waste and closing the loop on packaging – keeping valuable materials within the economy and out of the environment. Our increased use of recycled plastic will drive demand for this material and reduce our need to produce new, virgin plastic.”
Earlier this year Mondelēz International joined forces with retailers and other FMCG leaders to finance and launch the Flexible Plastics Fund. The fund is designed to drive up UK recycling rates of flexible plastic through front of store collections initially, with the longer-term aim to include this material within UK household collections. Mondelēz International is also a member of the UK Plastics Pact and a signatory of the Ellen MacArthur Foundation’s New Plastic Economy Global Commitment.
Marcus Gover, CEO at WRAP which leads the UK Plastic Pact said “Action is urgently needed to address the complex challenges around plastic bags and wrapping, which represents nearly a quarter of all UK consumer plastic packaging. Moves towards recycled content are important in reducing the demand on natural resources, and I am pleased Mondelez International will include recycled plastic from next year on this household brand as part of its work toward the UK Plastic Pact targets.”
Rebecca Pow, Minister for the Environment said:
“I am pleased to see Mondelēz International taking this step as we all work together to tackle plastic pollution.
“Our landmark waste reforms, including making companies more responsible for their packaging and our plans for a world-leading plastic packaging tax, coupled by real action from industry mean we are finally turning the tide on plastic waste.”
About Mondelēz International
Mondelēz International, Inc. (NASDAQ: MDLZ) empowers people to snack right in over 150 countries around the world. With 2020 net revenues of approximately $27 billion, MDLZ is leading the future of snacking with iconic global and local brands such as OREO, belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum. Mondelēz International is a proud member of the Standard and Poor’s 500, Nasdaq 100 and Dow Jones Sustainability Index. Visit www.mondelezinternational.com or follow the company on Twitter at www.twitter.com/MDLZ.
Mondelēz International’s 2020 Snacking Made Right Report provides a comprehensive update on the company’s 2025 sustainable and mindful snacking goals and its progress towards achieving these goals.
About WRAP and the UK Plastic Pact
WRAP is a global NGO based in the UK. It is one of the UK’s top 5 environmental charities and works with governments, businesses and individuals to ensure that the world’s natural resources are used more sustainably.
The UK Plastics Pact, led by WRAP, is the first of a global network of Pacts, enabled by the Ellen MacArthur Foundation’s New Plastics Economy initiative. The UK Plastics Pact brings together businesses from across the entire plastics value chain with UK governments and NGOs to tackle the scourge of plastic waste. Pact members will eliminate problematic plastics reducing the total amount of packaging on supermarket shelves, stimulate innovation and new business models and help build a stronger recycling system in the UK. It will ensure that plastic packaging is designed so it can be easily recycled and made into new products and packaging and, with the support of governments, ensure consistent UK recycling is met.