Editor’s Pick


The Beach Boys Collaborate with Vilebrequin Swimwear on a New Coastal Collection 

The Beach Boys are really on tour. The legendary rock band moves from Southern California to the South of France thanks to a new capsule collection released today by Vilebrequin. 

In sunset hues and luscious tropical prints, the collection captures the go-anywhere spirit that revived 60s California culture as well as St. Tropez. The exclusive collection features beachwear, shorts, hoodies, and other coastal products for men, women, and children. 

Vilebrequin aims to capture some of California’s warmth with its latest partnership. The fashion label combines its trademark St. Tropez style with 1960s band The Beach Boys. The new capsule collection opts for a laid-back coastal aesthetic that matches the enduring history of The Beach Boys and their iconic songs, including “I Get Around,” “California Girls,” and “God Only Knows.” 

The Rock and Roll Hall of Famers and the iconic French swimwear brand are a match made in sunny heaven with their shared love of all things beachy. Since their debut hit “Surfin’ USA” hit the airwaves in 1962, The Beach Boys have created a distinctive sound synonymous with sun and fun. Born from the joy, freedom and seductive charm of early 70s Saint-Tropez, Vilebrequin was launched in 1971 and has been creating elegant holiday wear ever since. 

The new collaboration features a mix of swimwear and beachwear that captures the carefree spirit of the Beach Boys song with the rugged and quality tailoring that Vilebrequin is known for worldwide. Board shorts emblazoned with sea turtles, cosy post-swim sweatshirts and shorts, and even a classic plaid button-up that looks fresh out of a Beach Boys music video, make the capsule collection your dream beach vacation outfit.

The beach-cool collection is completed with bikinis, sun hats, bags and more, suitable for both lounging on the beach and hitting the water with a raft. 

Inspired by The Beach Boys, the Vilebrequin collaboration features a sunset-based colour palette and complements holiday basics with a casual tropical pattern. The Vilebrequin x The Beach Boys capsule collection has styles for the whole family. 

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