Warner Bros. Discovery has announced its Nordic management team, led by Christina Sulebakk, who was appointed General Manager in June.
In addition to the principal appointment, Pil Gundelach Brandstrup will assume principal responsibility for content and planning across the region and will continue to serve as his director of Danish content.
Axel Eriksson (Sweden) and Katja Santara (Finland) will continue to lead the country’s content, while Lina Freeman will continue to lead the planning and report to Brandstrup.
“The Nordic countries are highly developed media markets, and Warner Bros. Discovery is one of the leading media businesses in the region, reaching millions of people every day with high-quality content and products,” said Sulebakk.
In the past few months, I have had the pleasure of meeting so many talented people, and I am confident that WBD will grow into an even stronger corporation in the years ahead. She concluded, “The potential is extremely exciting,” adding that her team would “support me in delivering continued growth for WBD in the Nordics.”
The rest of her team includes Jessie Ross Skarvad, who is responsible for marketing and promoting her entertainment for theater, games, and home. Morten Johannessen will continue to oversee the sports business in Scandinavia.
Kasper Kryger will oversee the region’s ad sales business, while Jesper Steenberg will oversee the new consolidated distribution team. Fredrik Dreyer will oversee the theatrical, game, and home entertainment distribution, while Roni Patel will look after content licensing work.
Also leaving the company will be Sanny Ekstrand, senior VP, of operations, who has worked with the business since 2018, and Johan Mannerhill, general manager, of Nordics for home entertainment and games.
“Rebecca Rormark has decided to explore new opportunities, but will be heading up marketing of our Discovery channel portfolio, trade marketing for HBO Max, and publicity during a period of transition,” the company said.
The company also said that a head of finance, operations, research, and insights would be appointed shortly for the Nordic region. “Legal, people, culture, and corporate communications will be announced at a later date,” she added.