Apple is currently receiving rumors about its recent brand filings in search of a name for the company’s much-rumored wearable, AR headset. It’s an AR or VR experience, and there’s no word on it from the Cupertino company.
However, the company is currently trying to name its upcoming technology, focusing heavily on the “Reality” prefix for devices after its name.
Bloomberg reports that Apple has trademarked it in different countries to secure the name of the AR/VR headset the company is currently developing. Apple has sent applications to countries including the US, UK, Canada, Australia, New Zealand, Saudi Arabia, Costa Rica, and Uruguay.
The report also suggests that Apple has registered this trademark name in the EU.
Tim Cook has previously said that Apple is close to developing its augmented reality business, a technology that users can use with iPhones and iPads.
Users also see this AR lens at Apple events, which focuses on integrating its event themes into an AR feature that users can interact with through Apple devices.
Apple has been exploring virtual reality and augmented reality for nearly 20 years based on patent filings, but with the growing popularity of virtual and augmented reality with the launch of ARKit , Apple’s experimentation is getting more and more serious and will lead to AR/VR products around 2023.
There is a research unit within Apple with hundreds of employees working on augmented reality and virtual reality. and explore ways in which emerging technologies can be used in future Apple products.
AR/VR hiring has grown rapidly in recent years, and Apple has acquired several AR/VR companies as they continue their work in the AR/VR space.
‘Reality’ to be a primary focus
According to CNET, these names have “Reality” as their primary name, adding a title like iPhone and MacBook devices.
Three names are already on the trademark filing, including “Reality One”, “Reality Pro” and “Reality Processor”, which are specific names for wearable technology. However, having a trademark does not necessarily mean that the device will reach the world, as it may take different paths with that company.
Apple Venture’s AR/VR Headset
There are mixed reports of the AR/VR headset or glasses that Apple wants to bring to the public, soon to offer a wearable that expands the experience to the virtual world . Various reports claim that the wearable will arrive in January 2023, which is said to end development early next year.
The 2023 timeline comes from Ming-Chi Kuo, a notable Apple analyst with a track record of publishing his statements to the company.
Another report claims that Apple’s headset or glasses are nearing completion, focusing on the upcoming public availability of this wearable. However, there are still significant holes in this rumor as Apple did not announce it through its Worldwide Developers Conference (WWDC), which took place last June.
There are important discussions regarding Apple’s AR/VR headsets in various reports and one of the most notable Apple analysts, Mark Gurman, spoke about the new brands. Giving out these names could be a guess about a device that is still in development and doesn’t necessarily mean it’s out anytime soon, just for the name of its next company