Louis Vuitton celebrates two decades of watchmaking by releasing its new ‘Tambour Twenty’.

In just two decades, Louis Vuitton has demonstrated its strong commitment towards watchmaking. 

In 2002, House released a watch like no other: the Tambour. “Bold and innovative”, it is recognizable at first glance with its original shape, its round case sculpted from a block of metal and its signature applied lugs. 

For the first time, award-winning Hollywood actor Bradley Cooper has been appointed a brand ambassador dedicated to watches. 

Having become an icon for Louis Vuitton’s watch collection over the years, Tambour has become known for different expressions over time, while remaining faithful to the House’s DNA: Devotion to art and creative daring, combining technological innovation and exceptional know-how. 

With the introduction of the Tambour Spin Time in 2009, it even reinvented the time display, with rotating blocks instead of hands and indexes. 

In 2011, La Fabrique du Temps in Geneva and its master watchmakers, Michel Navas and Enrico Barbasni joined Louis Vuitton’s adventure to create exceptional timepieces.

Limited to 200 pieces, the Tambour Twenty is housed in a 1.5mm case with the component letters “Louis Vuitton” wrapped around the center and paired with a brown dial. The watch’s central chronograph seconds hand, 30-minute counter, and 12-hour counter are all selected in contrasting yellow. 

The Tambour Twenty uses a high-tempo LV277 automatic movement—a highly modified version of Zenith’s El Primero movement featuring a 22-carat gold monogrammed rotor and a 50-hour power reserve.

tambour 2020

Louis Vuitton’s new Tambour Features

Watch launched in 2014, the Tambour Evolution showcases strong, masculine lines with a 5 mm case diameter, while the  Tambour Slim 2016, in the Tourbillon version, makes an appearance. elegant and discreet on the wrist. 

Tambour retains its signature round case while inverting the curve of the structure.
Then, in 2020, the Tambour Curve really pushes the limits of watchmaking, with a titanium case and Carbostratum.; Its surprisingly elongated convex curves and its extraordinary flying tourbillon caliber are stamped with the prestigious Hallmark of Geneva perfect balance between a highly complicated movement and bold creativity. 

In 2021, the Tambour Carpe Diem received the Audacity Award at the Grand Prix d Horlogerie de Genève, while the Tambour Street won the Dive Watch Award. 

The production of the Louis Vuitton watch is also closely linked to the connected watch. With this technology, the future is now. In 2022, House introduced the third generation of the Tambour Horizon Light Up model.

Le Tambour Twenty comes in a mini trunk with monogrammed fabric and is available now through Louis Vuitton for £12,700 (about US$14,600).



Journey of Two Decades

Louis Vuitton has established itself as a watchmaking authority in just two decades.  Over the years, Tambour’s iconic and timeless style has become associated with all types of watches, from the most classic to the most complicated movements. 

Depending on the mood, it comes in a masculine, feminine, GMT style, is suitable for divers, and is even equipped with a flying tourbillon and minute repeater, a testament to the high-end watchmaking expertise of the watchmakers.

“While this limited edition is the true focus of all that makes this watch so special, it also offers brand new features that set it apart from collectors.

Tambour Twenty shares the same unique and instantly recognizable case, an accent with the watch’s drum unit, known in English as “drum”. This watch is distinguished by its deeply flared shape, which feels solid and reliable.

In its iconic 1.5 mm diameter case, the twelve letters that make up the name “Louis Vuitton” are represented” through numerals and indexes, just like on the 2002 version. The Collector’s Edition also features a sun-brushed brown dial, along with a yellow chronograph long-handled dial, a highlight of the thread used in the history of leather goods. The two elegant sub-dials also return.

The Tambour Twenty, water resistant to 100 meters, keeps time with the high-frequency LV27  movement based on the iconic Zenith El Primero, the first automatic chronograph of all time. This movement, with a 22-carat gold rotor and a 50-hour power reserve, is accurate to tenths of a second. 

A true collector’s item only produced in a run of200-likee its engraved back-thee Tambour Twenty is also available with another iconic Louis Vuitton essential: a collectible case. small, monogrammed fabric


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