The metaverse is getting a lot of attention as companies look for new ways to exploit it. Accenture predicts that this engagement could create $1 trillion in future business opportunities.
As consumers and businesses move to a more connected and immersive digital world, the multiverse is becoming an important platform for businesses. A recent survey conducted at the LV Tech Show shows that more than 50% of consumers consider content creation and monetization to be financially viable. The higher authorities of the branches believe that this is important for the growth of their organization over time.
The Metaverse hardware market is large and open, and consumers are showing great interest in what the ubiquitous technology can do. As such, users (75%) very clearly want easy-to-use interfaces, access to a wide range of applications, and customization options, according to the survey.
Younger consumers are more interested in using the multiverse to enhance personal interests and experiences, while older consumers want to improve communication with healthcare professionals.
Almost half(47%) of the users of the Metaverse platform, a decentralized, blockchain-based virtual world launched in 2017, are gamers. As a gaming platform, it is attractive to 50% of consumers. But more than half say they plan to use it for other media products and services. In reality, 52% of players have dealt with it at least once.
Twenty-seven percent of respondents said they were interested in using the multiverse to participate in exploring new ideas with others, while video game players showed the greatest awareness and enthusiasm for it.
Users are particularly interested in products that make everyday work and activities easier. According to Accenture’s founder, Metaverse will lead the next phase of our digital lives through a spectrum of technology and lifestyle experiences.
Kevan Yalowitz said that users see the multiverse as an important tool that, when incorporated into their lives, can speed up their work and improve productivity. Companies that can deliver authentic experiences that meet user expectations in important niche markets would benefit from early adoption in the rapidly growing virtual world market.
With more than a million publications on the subject in the past year, Accenture said there is a lot of discussion about the virtual world in the market.
Of all these publications, only 15 percent deal with customer expectations. That’s why Accenture conducted its own survey. However, they see it as a useful factor that can increase efficiency when included in their daily work, simplifying their work.
Users now rate the functionality highly despite the appearance. They prefer user-friendly screens (70 percent) and various apps (69 percent) by 10 percentage points more than dazzling headsets and the ability to customize avatars.
Instead of looking for cutting-edge technology and features that are cool but not very practical, consumers want a wide range of basic but advanced qualities that serve them in their daily lives.
However, Metaverse’s success is weighted by an even greater focus on maximizing the human experience, with the goal of delivering positive experiences for consumers, end users, and citizens.
Marketing, learning, and virtual meetings are the most widely used meta-version initiatives across industries to date. However, according to Accenture’s April 2022 executive survey, most Metaverse initiatives were implemented at a low-to-medium level.
