Vedic and sustainable products are currently trending in the dairy industry. According to the food consumption reports, India 2022, clients’ perception of product consumption and service quality has shifted toward hygiene and safety.
The dairy products market will reach $200 billion by 2025, growing at a CAGR of 5.1%. This industry’s growth might increase demand for organic products and raise health consciousness.
Growing consumer awareness of lactose intolerance and other allergies, growing convenience demand among consumers, growing demand for protein-rich foods, and rising per capita income in developing countries contribute to increasing consumer awareness.
The Vedic Revolution is Back
“The main reason people are turning towards Organic food practices is that they want to improve their health,” said Amitkumar Patil, Director of Vedaaz Organic.
There is much focus on producing quality products so that customers will have a better experience when they taste them. He added: “Vedic practices can help improve productivity and health for everyone who consumes our products. Our A2 milk brand has created a market niche by offering high-quality A2 milk and A2 milk products.”
Vedas are the oldest scriptures of Hinduism. The Vedas are the primary sources of knowledge about ancient Indian history, culture, religion, and philosophy; that is how the brand name Vedaaz came into existence. Vedaaz Organics Pvt Ltd is a company that initiated operations in the year 2016. It is based out of Pune and has a presence across India through an online marketplace.
The company produces organic dairy products such as A2 milk, ghee, paneer, curd, and other organic products like honey, using 100% natural ingredients.
A fast-growing company that transforms millions’ lives by offering simple solutions to complex problems. Our vision is to make nutritious milk and food accessible to all. They have created a wide range of products that cater to everyone’s needs – from babies and children to adults, from health-conscious people to those looking for convenience.
The products are available in retail stores across Pune and major e-commerce platforms like Amazon, Flipkart, Meesho, and Blinkit. The company has an online platform where customers can explore, compare and buy products made from the finest Vedic ingredients available in India.
The company offers free deliveries within 18 hours (in Pune and Mumbai) and a cash-on-delivery (COD) facility. It has tie-ups with more than 40 stores across India.
Delivering fresh milk within 18 hours and having the vision to expand its reach to every corner of the country, the brand is known for its quality and purity.
With a strong focus on customer satisfaction and commitment to providing quality services, they have catered to thousands of satisfied customers in India. These customers have followed them since their inception in 2016.
The company also offers other types of milk, including cow and buffalo.
These kinds of milk are available in various sizes, and eco-friendly glass bottles also plan to foray into organic jaggery and cold-pressed wheat flour. The milk is packaged in glass bottles, ensuring zero contamination while preserving its freshness and flavor for an extended period than plastic bottles.
“Our goal is to provide healthy and nutritious food for you and your family at a reasonable price. We believe that there are no shortcuts in life. Everything we do involves hard work and dedication,” said Mr. Virendra Nagarkar, Director of Vedaaz Organic Pvt. Ltd.
The company started with a small team of 25 people in a small office in Pune. The company now employs more than 100 people.
With success in major cities like Mumbai and Pune, the company plans to expand into other cities like Bangalore, Hyderabad, Chennai, and Chandigarh. The company has grown rapidly over the years, with its turnover increasing by over ten times in the last five years. It plans to expand quickly and enter new markets like the Middle East and Europe.
The brand has experienced a significant challenge in the transport and logistics, manufacturing, and distribution of organic products and overcame the challenge through innovative strategies like starting from scratch with no legacy costs or overheads; building a solid distribution network by focusing on developing relationships with our customers; ensuring customer satisfaction through regular feedback sessions; ensuring low price points through economies of scale (larger volumes); etc.
“We also aim to be a pioneer in reducing food wastage across the country through initiatives like using glass bottles for milk packs. Recycling and paper packaging since the company’s inception,” said Mr. AmitKumar Patil.