Great Britain’s London City Airport has opened a new WHSmith store as part of a major refurbishment of the airport’s departure hall.
The store, which complements WHSmith’s sister brand InMotion’s recently opened store, offers travel essentials including news, books, food and drink, and souvenirs.
The news comes after London City Airport announced a major investment in the departures area to improve the customer experience and celebrate London businesses and brands.
The WHSmith store provides a sense of place for travelers passing through the airport, with the store’s design inspired by the locations and architecture of East London.
A digital LED frame frames the front of the store and attracts customers with the strong WHSmith brand and details of the latest products and promotions.
WHSmith Travel Business Development Director Spencer Sheen said: “We are very proud to open these two new stores at London City Airport as part of the airport’s redevelopment investment.”
“Our new WHSmith store offers a tailored product range and truly immersive experiences.” shopping for customers traveling from London Airport.
“The opening comes as our world-leading technology retailer, InMotion, opened our new store in Terminal earlier this year, which has received excellent customer feedback. “We look forward to welcoming you to these fantastic new stores in the coming months.”
Customers of InMotion Stores sell brands including Apple, Samsung, Bose, and Sony, as well as their own InMotion products.
Clear store navigation, real-time product presentation, and a digital display providing product information are designed to help customers quickly find the products they need before their trip.
London City Airport CEO Robert Sinclair said: “We are delighted that the new WHSmith store is opening today as part of a £12 million ($19.5 million) investment at London Airport.
“WHSmith’s delivery includes a new “Brand London” product range and expanded product range as a one-stop shop at the airport with more food and drink, books, magazines, health and beauty products, and souvenirs, further supported by their InMotion. store technology for travel needs in the terminal.
Source: Moodie Davitt