Maruti Suzuki is getting aggressive with its product strategy in the Indian market. The company has launched the new Brezza, new Whale, updated XL6, new Alto K10, and Grand Vitara in 2022. In addition, MSIL is now preparing a new range of cars and SUVs for the Indian market. The Indo-Japanese automaker will import three new commercial vehicles in 2023. Apart from this, current SUVs like the Brezza and Grand Vitara are also getting a CNG option.
Maruti Suzuki will import two new SUVs by August 2023. On the other hand, the company will import a new MPV based on Toyota’s latest Innova Hybrid for the festive season of 2023. The company is introducing an all-new SUV. a coupe, codenamed YTB, and a 5-door Jimny lifestyle SUV at the 2023 Motor Show in January. These models are sold exclusively through NEXA’s premium retail network.
The 5-door Jimny will be shown for the first time in India next month, but launch and pricing will be announced later, and sources say the SUV won’t go on sale until August 2023. The main reason why the 5-door Jimny isn’t coming sooner, according to our source, is Maruti’s plan to position the SUV more as a lifestyle vehicle with decent off-road equipment.
This means that the brand is timing the launch of the Jimny 5-door just before the monsoon season, which is also known as the off-road season among enthusiasts.
Although this segment is a niche market, it is currently dominated by the Mahindra Thar, the Force Gurkha, and, to some extent, the now-discontinued Maruti Gypsy.
With the launch of the Jimny 5-door timed for the off-road season, Maruti wants a piece of the pie in this segment. Additionally, India is the mother plant for the 5-door Jimny, unlike the 3-door version built in India and Japan. This means that the Jimny 5-door for the domestic and international markets will be manufactured in India.
Another, more mass-market offering from Maruti that debuted at the Auto Expo is the all-new Baleno-based SUV coupe. Essentially a production version of the Maruti Futuro E Concept from the previous Auto Expo, this SUV coupe was internally coded Maruti YTB. It shares its underpinnings, part of the body, and most of the interior with the Whale, but has its own identity, a different marketing name, and also marks the return of the 1.0-liter turbo-petrol Boosterjet engine, available on previous generation Balenos.
Based on Maruti’s YTB, aka Baleno, the SUV coupe is likely to be the first all-new Maruti model to go on sale next year, likely in early April, not before the start of the next financial year.
Compared to the 3-door Jimny Sierra, the new model is 300 mm longer and has a 300 mm longer wheelbase. It is expected to be available in 5- and 7-seat configurations, with side jump seats as an option in the 3-row version.
The new model is powered by a 1.5-liter K15B gasoline engine with mild hybrid technology. Both manual and automatic transmissions are available. It features Suzuki’s advanced All Grip ProWD low-gear setup that multiplies engine torque and limits speed The driver can switch between two-wheel high (2H) and four-wheel high (4H) in off-road conditions. For extreme off-road conditions, the SUV has a low-range four-wheel drive 4liters).
Upcoming Maruti Suzuki Models: 2023 and Beyond
The brand’s third major launch is an all-new three-row MPV, supplied by Toyota, based on the recently announced Innova Hybrid. This model is Maruti’s most expensive offering in India, above the Grand Vitara. The expected price announcement and launch of the Maruti Innova hybrid-based C-MPV is likely to happen during the festive season of 2023, after the launch of the Jimny 5-door model.
Maruti is also preparing to launch the next-generation Swift Dzire in 2002.
Both models are brand new and have strong hybrid power.