Porsche Singapore is bringing a new experience studio to the city-state in collaboration with real estate developer GuocoLand.
The venue will open in the second half of next year in the new Guoco Midtown integrated mixed-use building on Beach Road, close to the core areas of City Hall, Bugis and Marina Centre.
The company says the concept highlights the brand’s commitment to bring it closer to Singaporean customers and offer more customer-centric experiences.
“Porsche Studio Singapore aims to be a premium brand destination with its convenient city center location – a place where fans and customers can immerse themselves in new experiences, connect and exchange ideas with other like-minded Porsche enthusiasts,” said GM Andre Brand. Porsche in Singapore.
Porsche Studio Singapore combines retail spaces with the presentation of Porsche cars and an integrated F&B experience, as well as collaborative and community showrooms.
There are also event spaces for larger Porsche community gatherings and family gatherings.
“Porsche is a brand for those who follow their dreams, and with Porsche Studio Singapore, we want to dream big and create a space that is experiential for both customers and fans, as well as a home where we can interact closely with our Porsche community,” added the brand.
Porsche Singapore also plans to launch a Porsche Now Pop-up on January 1 at Guoco Tower in the Tanjong Pagar area.