In the dynamic landscape of the luxury market, traditional strategies no longer suffice. The emergence of the new-age consumer has compelled luxury brands to redefine their approach to marketing and engagement. The new age consumer, characterized by their digital savviness, conscious consumption, an
Brightcom Grop shares fell over 5% on the NSE in Monday’s trade following the adoptions of Suresh Reddy and Narayana Raju as Chairman & Managing Director( CMD) and Chief Financial Officer, independently of Brightcom Group. The company board has also proposed a transition in its leadershi
The automotive industry has witnessed a paradigm shift in recent years, with the emergence of Electric Vehicles (EVs) as a promising alternative to Gas Vehicles (GVs). As environmental concerns grow and technological advancements continue, the debate over which type of vehicle to choose becomes incr
In a groundbreaking move that is set to reshape the landscape of upi payments, India is embracing the power of Artificial Intelligence (AI) to introduce voice-activated mobile Unified Payments Interface (UPI) transactions. This innovative leap aims to further enhance accessibility and convenie
The global business landscape is rapidly evolving, driven by technological advancements, changing consumer behavior, and the need for more resilient and agile supply chains. To remain competitive in this dynamic environment, businesses are reimagining and building the supply chain of the futur
In recent years, cryptocurrency has witnessed a remarkable surge in popularity across the globe, with developing countries emerging as significant players in this transformative financial landscape. Notably, India, a rapidly growing economy, has witnessed a growing interest in cryptocurrency, with a
In the ever-evolving world of fashion, trends come and go, but every once in a while, a trend emerges that captures the essence of a cultural shift. In 2023, that trend is ‘Quiet Luxury.’ This understated and refined approach to fashion has taken the industry by storm, redefining what it
In the year 2023, global financial markets have witnessed a series of company losses across various sectors, raising concerns about the overall economic health and stability. Corporations around the world have reported substantial losses, leading to potential job cuts, shifts in investment strategie
The aviation industry in India has witnessed remarkable growth over the years, and the allure of private jet travel has captivated many. With the increasing demand for convenience and luxury, the single jet engine aircraft sector is gaining prominence. If you’re considering venturing into this
Are you tired of traditional marketing techniques that fail to leave a lasting impression on your customers? Seeking a powerful, yet often overlooked, solution to boost brand recall and drive sustainable growth? Look no further than scent marketing – a powerful sensory strategy that taps into the