Acqua di parma
Italian perfume house Acqua di Parma, part of the LVMH group, has partnered with China Duty Free Group (CDFG) to open a standalone store at the recently opened CDF Haikou International Duty Free Mall.
The opening marks a significant milestone in the expansion of Acqua di Parma’s travel retail operations and partnership with CDFG.
The shop, which is 27 square meters, is located on the second floor. It is designed in the brand’s black, white, and neutral color palette, accented by chiaroscuro (contrast) effects reminiscent of Italian landscapes.
The brand’s signature Parma yellow hat box hangs on the wall and functions as a clever art installation. Elsewhere, a striking wall lamp is a standout feature, highlighting the Acqua di Parma home collection alongside new releases.
Acqua di parma colonia
The Acqua di Parma Colonias, Signatures of the Sun, and Blu Mediterraneo series are available in the store. The Acqua di Parma collection is displayed on the walls, which are decorated with marble paint.
Colonias, Signatures of the Sun, and Blu Mediterraneo lines are displayed on a resin-backed screen. The background is decorated with the coat of arms of Acqua di Parma, which resembles a wax temple.
The shop has a special terrace that illuminates the Blu Mediterranean range. The terrace wall is decorated with lively frescoes by the Italian studio Pictalab. The frescoes present golden fruits that embody the essence of Colonia.